Molly Watson

Molly Watson has spent four decades inside advertising agencies and on the client side, fifteen of those years in C-suite marketing and operating roles. Watson built her agency career first at VMLY&R in New York and then spent 20+ years in Philadelphia at Tierney Communications (Omnicom). There she rose to Chief Marketing Officer and ultimately Chief Operating Officer, where she led strategy for $200 million in capitalized billings that resulted in consistent gross margin growth.

Most recently, as the first CMO at IndeVets following private equity investment, she built a nationally recognized, award-winning brand from scratch, grounded in the continuous evolution of creative informed by business performance, and helped drive revenue that more than quadrupled in four years across an organization that grew to over 400 employees operating in 36 states.

Having worked as agency operator, brand-side CMO, and client of production companies, Watson brings firsthand understanding of the challenges every CVA client faces. As Executive Advisor, Client Strategy at CVA, she helps clients navigating perhaps the most consequential operational shift of their careers. Her conviction, built across every role she has held: brand voice, creative quality, and human judgment are not inefficiencies to be optimized away. They are the competitive advantage, and no amount of speed or efficiency AI offers is worth sacrificing them. Her role at CVA is to ensure that every operating model, workflow, and system recommendation is grounded in the realities marketing leaders are accountable for.