Troy Everett

Troy Everett has spent more than 30 years building and leading content production businesses across the Asia-Pacific region. He was AU/NZ Director at Madras Global and, following Deloitte's 2021 acquisition, a Director at Deloitte Digital and practice lead for Deloitte Digital Content Studios in Australia. His remit covered production operations and client relationships for some of Australia and New Zealand's most demanding marketing organizations.

Earlier, Everett held senior roles at Fairfax Media, one of Australia's most prominent publishing and media groups, putting him at the center of the country's own print-to-digital transition. That combination of publisher-side and agency-side experience has given him deep relationships with senior marketing, procurement, and production leaders across automotive, retail, financial services, and media. He has also spent years inside operations, technology, and production delivery centers across India and Asia, and knows where offshore capability and AI-led delivery genuinely fit.

At Coastalview Advisory, Everett leads client engagements across Australia and New Zealand and partners with the CVA team on US and global work where production and operating-model depth is central to the answer. He works directly with marketing and operations leaders on the operating model, vendor design, and commercial structure required to make the generative AI transition land inside real production environments.