New advisory firm takes an organization-wide approach to generative AI adoption, aligning people, technology, data, workflows, and economics so companies can fully capitalize on their investment.
Los Angeles, February 23, 2026. Coastalview Advisory, Inc. (CVA) launched today as a content operations advisor for companies navigating the most significant shifts in how content is created, managed, and delivered. Founded by Todd Brownrout and Andrew Chan, who together bring more than 30 years of leadership across media, technology, data science, and enterprise consulting, CVA works with brands, agencies, media companies, and growth-stage organizations to build content operating models designed for what comes next.
Generative AI has created extraordinary momentum across the content industry. Organizations are investing aggressively in new tools and platforms, but many are discovering that adopting generative AI effectively requires more than deploying technology. It requires rethinking how content gets planned, priced, produced, and measured, and ensuring the data infrastructure is in place to support it. The gap between generative AI investment and the operational readiness to capitalize on it is where value is being left on the table. CVA was built to close that gap.
The energy around generative AI is real, and companies are eager to move on it. What we bring is the full picture. How generative AI fits into the way an organization actually operates. People, technology, data, workflows, pricing, governance. When all of that is aligned, generative AI investments pay off at scale.
Brownrout founded and served as CEO of Madras Global, a content production company which grew to 1,250 people across four continents before its acquisition by Deloitte Consulting in 2021. At Deloitte, he served as a Managing Director leading generative AI adoption in enterprise content production for major global brands and media companies. Earlier in his career, Brownrout held senior marketing leadership roles at the Los Angeles Times and the Philadelphia Inquirer, helping drive transformation through one of the newspaper industry's most disruptive chapters.
Chan began his career as a United States Army Officer before spending more than a decade at Deloitte Consulting, building practices in data science, generative AI, customer segmentation, and marketing technology. He is a trusted advisor to C-suite and SVP stakeholders across media, entertainment, sports, and technology companies with a proven track record building scalable operating models, leading global cross-functional teams, and enabling data-driven executive decision-making to unlock revenue growth and operational efficiency.
Companies investing in generative AI are making the right bet. The question is whether their technology, architecture, and data infrastructure are positioned to support it. We work across the full stack, from marketing technology and data governance to how content gets planned, produced, and measured.
CVA's advisory services span six core areas
- Workflow and operating model assessment
- Pricing and economics of content
- Data strategy and content intelligence
- Marketing technology and generative AI architecture
- Governance, quality, and risk
- Advisory and investment support for venture capital and private equity firms evaluating content-intensive businesses
About Coastalview Advisory
Coastalview Advisory, Inc. (CVA) is a Southern California-based advisory firm that helps brands, agencies, media companies, and content-intensive organizations build and optimize content operating models for the generative AI era. We also help venture capital and private equity firms evaluating content-intensive businesses. Founded by Todd Brownrout and Andrew Chan, with backgrounds spanning media transformation, global operations, data science, and enterprise consulting, CVA combines deep operational expertise with practical, partner-led delivery. Learn more at coastalviewadvisory.com.
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